Promise Ring: Innovative Vertex Supplements Packaging

An Impressive Design Concept by Kazuaki Kawahara

Vertex Supplements packaging breaks the mold with its innovative approach. The design features a 3D ring motif placed at the top of the package, giving the impression that both the supplement package and the ring are hung on a hook. This clever visual trick creates a striking and premium appearance, setting the brand apart from its competitors.

What sets Vertex Supplements packaging apart is not just its visual appeal, but also its functionality. The supplements come in four different types, each catering to specific needs. "Creatine Next" enhances training levels, "Recovery" facilitates recovery from fatigue, "Activation" activates cells for a beautiful body, and "Burning" assists in burning fat. With this range of options, Vertex Supplements offers a comprehensive solution for individuals looking to improve their overall well-being.

The realization of the design is equally impressive. To highlight the ring motif, the package material is mirror-finish silver, which is exposed by removing the white plate printing area. This technique creates a unique coloring effect that reflects various lights from the surrounding environment, resulting in a singularly beautiful ring. The attention to detail and craftsmanship in the design make it truly exceptional.

The Vertex Supplements packaging design specifications are as follows: Width 110mm x Height 145mm. These dimensions ensure that the design is both visually appealing and practical for everyday use.

Kazuaki Kawahara, the Art Director and Designer behind this remarkable design, has successfully overcome the challenge of differentiating pouch type supplements through package design. By focusing on how the package is displayed in stores, Kawahara has created a completely new concept that captivates consumers and stands out in a crowded market.

The Promise Ring design not only represents the brand's commitment to quality but also serves as a symbol of transformation. Just as a promise ring signifies a commitment to a future ideal, Vertex Supplements promises to assist individuals in their journey towards becoming the best version of themselves. This design perfectly captures the brand's vision and resonates with consumers on a deeper level.

The Promise Ring design project began in October 2018 and was completed in January 2019 in Japan. The meticulous research and attention to detail invested in this design are evident in its final execution.

Kazuaki Kawahara deserves recognition for his outstanding work on the Promise Ring design. In 2019, this design was awarded the Iron A' Design Award in the Packaging Design category. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial standards. The Promise Ring design stands as a testament to Kawahara's talent and the positive impact it has on the world.